Integrated communication
Concern, internal and marketing communication
Marieta Vos, Henny Schoemaker
09-06-2011ISBN 9789059316591
Druk 4 | Boom uitgevers Amsterdam | 335 pagina's
This book is only available as eBook
Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.
The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments.
This book is also available in a Dutch version, Geïntegreerde communicatie.
09-06-2011ISBN 9789059316591
Druk 4 | Boom uitgevers Amsterdam | 335 pagina's
This book is only available as eBook
Integrated communication explains a new approach of communication and focuses on the communication needs of profit and non-profit organisations and their social environment.
The authors outline three domains: concern, internal and marketing communication, described from the starting point of the communication needs of organizations. Subsequently, an integral approach is used to discuss information processing by the receiver, communication research, organisation of communication, and communication in an international perspective. The theoretical basis is clarified by means of case studies and assignments.
This book is also available in a Dutch version, Geïntegreerde communicatie.